NIGERIA, Dec. 4 -- According to data released as part of Spotify Wrapped 2025, daily streaming in Nigeria increased by 23 per cent over the year. The company linked the expansion to wider smartphone ownership, improved internet access, and more affordable mobile data plans.

Spotify also introduced a new measure, referred to as Listening Age, which showed that the average Nigerian Spotify user is 25 years old. The company said this places Nigeria among the youngest and most active digital music audiences globally.

One of the more notable developments in 2025 was the strong performance of emerging artists on Spotify's local charts.

Four new acts broke into Nigeria's top 10 most-streamed songs:

Fido - "Joy is Coming" (#2)

Kunmie - "Arik...