Nigeria, April 8 -- Snapchat has introduced a new way for brands to connect with users through Sponsored AI Lenses.

This feature, which builds on the platform's existing sponsored lens ads, allows brands to use artificial intelligence to create personalized, immersive experiences.

When users take a selfie with one of the AI Lenses, Snapchat's technology analyzes their face and places them into various AI-generated scenes.

These lenses offer up to 10 different experiences, creating a dynamic way for users to interact with the brand.

The AI-generated lenses are designed to be quick and easy to produce, cutting down production times significantly compared to traditional 3D and VFX designs.

Tinder and Uber are among the first brands to u...