Nigeria, March 22 -- Meta, the parent company of Instagram, Facebook, and WhatsApp, has settled a lawsuit with a UK privacy advocate, Tanya O'Carroll, by agreeing to stop using her data for targeted advertising.

This outcome follows O'Carroll's legal challenge, which began in 2022, after she objected to Meta's practice of tracking users and profiling them to deliver personalized ads.

She based her case on UK and EU data protection laws that allow individuals to refuse the processing of their data for direct marketing purposes.

Meta had initially argued that its personalized ads did not constitute direct marketing and resisted O'Carroll's objection.

However, the case, which was scheduled for a hearing at the English High Court, conclud...