Dhaka, March 23 -- Singer Bangladesh Limited unveiled the country's first-ever full-fledged concept store on Thursday to showcase Singer and Beko's latest home appliance product line and smart solutions.

Located on the ground floor of a brightly lit building just off Gulshan-1 circle in the capital, the store is ready to provide an immersive experience centred around the lifestyle of the consumers.

Featuring product category-specific experience zones, the store allows consumers to interact with desired products before making a purchase, providing them with intricate details about the product features. Singer officials have noted that this concept store mirrors the Singer concept store in Istanbul, Turkey.

Responding to the question of ...