Dhaka, July 16 -- The women's game has come a long way since the last time Norway played a knockout game at the Euros, agonisingly losing the 2013 final 1-0 to Germany with a callow, 18-year-old Ada Hegerberg, now team captain, starting up front.

At that tournament in Sweden, a combined total of 28,814 spectators saw Norway's group games, a number dwarfed by the 34,063 who saw their 2025 opener, a 2-1 win over hosts Switzerland in which Hegerberg equalised with a bullet header, and the 30-year-old has played a greater role than most in the growth of the game.

"You've got to take care of the next generation as well. We're here to inspire, we're here to be open, and that's what we want to do," Hegerberg told Reuters at a training session op...