Dhaka, March 28 -- Pop superstar Madonna will hold a concert on the sandy shores of Copacabana Beach in Rio de Janeiro, the companies behind the event confirmed.

"Brazil, I'm coming soon," the 'Material Girl' and 'Vogue' singer said in a video released earlier this week by local lender Itau Unibanco.

More details about Madonna's concert will come out in a press conference on Monday, according to an invitation sent to journalists by Itau and Dutch beermaker Heineken, which has a large presence in Brazil.

The local hotel industry cheered the reports.

"New Year's Eve has come early," Rio hotel union head Alfredo Lopes said in an interview, explaining that hotel occupation in the most tourist-heavy parts of the city could hit 100 per cent...