Dhaka, July 2 -- Unilever has appointed KSM Minhaj as the managing director of its newly acquired company GlaxoSmithKline Bangladesh Limited.

His new role came into effect on Wednesday, a press release said.

Minhaj is currently the customer development director of Unilever Bangladesh Limited (UBL).

Unilever successfully completed acquiring 81.98 percent shares of GlaxoSmithKline Bangladesh Limited from Setfirst, and has proposed renaming the company Unilever Consumer Care Limited, subject to necessary approvals.

Minhaj's appointment was announced after getting the approval from the Board of Directors of GlaxoSmithKline Bangladesh Limited ("Company") at its 297th meeting held on June 30.

He brings with him two decades of rich fast-mov...