Dhaka, March 22 -- The most popular actress and model Bidya Sinha Mim has become brand ambassador of the country's largest Mobile Financial Services (MFS) provider bKash to encourage, aware and accustom people, especially young generations to digital transactions.
The renowned actress signed the brand endorsement agreement at an event organised by bKash at its head office in the capital on Thursday.
Chief Marketing Officer of bKash Mir Nawbut Ali, EVP & HoD, Supply Chain & Procurement of bKash Mohammad Rashedul Alam along with other senior officials were present at the event.
Through her acting skill and persona, the most liked celebrity has become an icon to a wide range of audience, especially among the young generation.
During her ca...