, Feb. 4 -- India, Feb. 4 -
Panjim, Goa (India), January 24, 2025: The COVID-19 pandemic revealed a critical vulnerability for local businesses: their lack of digital presence and connectedness. During the pandemic, first-generation entrepreneur SurrajPalekar witnessed the challenges of his start-up, Lucid Trails, and foundedSearchKar to empower local businesses that faced even more severe challenges. This platform connects local businesses with consumers through a digital ecosystem exclusively for these groups.
"The pandemic was such a rough time for all businesses; it was especially hard for small local businesses. While everyone did their best to help, I realised these problems can be tackled effectively by increasing the online presen...