Srinagar, June 28 -- Let's forget for a moment the warnings printed on cigarette packs. Let's set aside the gruesome images of damaged lungs and bleeding gums. Tobacco's biggest threat isn't just in what it does to the body. It's in how it weaves itself into the daily rhythm of our homes, silently passing from parent to child, from habit to inheritance, until nobody even questions its place at the family table.

Tobacco isn't always seen as a vice in the valley. Sometimes, it sits right next to the salt and the sugar in the kitchen cupboard. Sometimes, it's tucked in a pocket, shared among friends, or folded into the fabric of a working man's day.

It comes in many forms: Ghutka, Naswar, Pan-Masala, the humble bidi, the social hookah. But...