Srinagar, Aug. 13 -- "NOTICES issued 2 @jewelcarpet & @amazonIN for misbranding #KashmirCrafts," Director, Handicrafts and Handloom, Mussarat Zia posted on X. He also shared a screenshot of the Amazon listing, slamming the sale of low-quality products at throwaway prices in the name of genuine Kashmiri craftsmanship.

"They must b crazy offering 50% rebates on cheap FAKES in name of Authentic Kashmiri Handmade Silk Carpet for Rs.2,160 & Rs.2,630. UNACCEPTABLE. Brings disrepute 2 artisans & high value items," Zia wrote.

Officials noted that the size of the carpet mentioned in the listing, if genuinely handcrafted in silk, would cost upwards of Rs.25,000.

As per the notice, the seller has been directed to immediately remove the misleading...