Srinagar, June 14 -- During the visit, Shri Jaju inspected the offices of Doordarshan Kendra (DDK), Srinagar, and Akashvani Srinagar, where he held detailed interactions with officials and staff.

The Secretary laid special emphasis on the creation of more indigenous programmes and region-specific content that resonates with the cultural ethos of Jammu & Kashmir. He encouraged the teams to develop programming in local languages to enhance regional outreach and viewer connect.

On the occasion, Jaju said, Public broadcasting in a region like Jammu & Kashmir must not only inform but also inspire. By promoting local languages, expanding news content, and leveraging our platforms, we aim to create a stronger, more inclusive media presence tha...