Srinagar, Feb. 11 -- Showcasing a diverse array of tourism offerings and innovative initiatives, the pavilion garnered an overwhelming response throughout the three day event.

Part of a comprehensive promotional campaign spanning major cities across the country, the J&K Tourism Department's participation in OTM was marked by its extensive engagement with the visitors. Recognized with the Award for Excellence, the pavilion boasted 88 co-exhibitors, attracting a multitude of tourists, holidaymakers and travel industry insiders.

Visitors from all over the country including international delegates, flocked to the J&K Pavilion, engaging with officials and co-exhibitors from the Union Territory. The pavilion offered immersive experiences and in...