India, Oct. 11 -- The Chief Secretary, Atal Dulloo, stressed upon timely grounding of key projects including Ekta Malls in Srinagar and Jammu, while urging the department to push forward branding and promotion initiatives aimed at giving global recognition to Jammu and Kashmir's traditional crafts.

Ekta Malls will provide a one-stop destination for artisans and shoppers to showcase, market, and purchase authentic J&K handicrafts.

Chairing a high-level meeting with senior officials of the Industries & Commerce Department, Dulloo reviewed initiatives to support local artisans, strengthen testing facilities, and promote genuine hand-made products across the Union Territory.

He also emphasized implementing a robust QR code-based traceabili...