Srinagar, June 27 -- "It is the collective duty of the government and tourism stakeholders to restore Jammu and Kashmir's position as the country's pre-eminent tourist destination and ensure it remains so," Omar said while addressing theJ&K Tourism Revival Dialogue organised jointly by the Department of Tourism and FICCI at SKICC in Srinagar.

Emphasising the need for consistent efforts, Omar said, "It is binding on us to do everything in our power to ensure that Jammu and Kashmir goes back to its position as the pre-eminent tourist destination - and then stays there."

Reflecting on the region's fragile tourism climate, the chief minister cited the drastic shift in mood earlier this year. "From flying over Dal Lake and seeing hundreds of...