Srinagar, Aug. 11 -- "What you see here," he tells his thousands of Instagram followers, "are the FSSAI certificates of local meat vendors. The meat is kept at minus 18 degrees. This fresh-cutraanis certified by a government-approved vendor. Every piece you eat here is."

On the screen, the message is reassuring: clean storage, official paperwork, sizzling platters. In the comments below, the mood is anything but calm.

"This is a cover-up," one user wrote. "Think why this kind of video is being made now. Food bloggers are responsible for promoting poison."

Another accused him directly: "Why didn't you show this earlier? You are responsible for everything."

The vlogger pushed back. He said he only promoted places after checking them, th...