Srinagar, June 17 -- Last harvest, in a narrow lane of Shopian's Sedow village, past rows of rusted tractors and crates piled high with fruit, 28-year-old Adil Nazir crouched beneath an apple tree with a phone in hand. He was not checking the weather. He was editing a reel.

The clip shows red Kullu apples hanging low on branches, a drone shot of a misty orchard, and Adil waving from the truck bed. His caption is simple: "Fresh from Sedow. DM to buy."

In less than an hour, the post reached 3,000 people, most of them outside Kashmir.

This is what apple farming looks like now in the valley. A tech transformation, driven not by policy or market reform, but by social media and young growers refusing to follow the old script.

"In my father'...