Srinagar, July 28 -- The initiative is part of the countrywide 'Aakanksha' brand launched by NITI Aayog, aimed at promoting local products, artisans, Self-Help Groups (SHGs), and Farmer Producer Organizations (FPOs) from Aspirational Blocks across India with a goal to strengthen the rural economy, support traditional skills, and connect local entrepreneurs to national and global markets.

'Aakanksha Haat' featured a wide array of local products including traditional crafts, Kashmiri carpets, handloom items, organic produce, local delicacies, and herbal goods, among other region-specific offerings. The event also hosted live craft demonstrations, cultural performances, skill-building workshops, and sessions on marketing and entrepreneurshi...