Srinagar, April 4 -- This surge in interest is reshaping the agricultural landscape of the region, known for its traditional apple cultivation.

In recent years, there has been a noticeable shift towards cultivating exotic varieties of apples, spurred by changing consumer preferences and evolving market dynamics.

Varieties, including Red Velox, Pink Lady, Redlum Gala, Scarlet II, Golden Delicious and Jeromine, are ruling the roost in Kashmir these days.

These varieties, known for their distinctive flavors, textures, and extended shelf life, are increasingly finding favour among consumers both domestically and internationally.

Aarif Bhat, a progressive farmer from Baramulla district, shares his experience, "I have been cultivating tradi...