Srinagar, June 16 -- The meeting was attended by Commissioner Secretary, Industries & Commerce, Vikramjit Singh; MD, JKTPO; Directors of Handicrafts & Handloom, Kashmir and Jammu, besides other senior officers.

Underscoring the global demand for authentic and high-quality handmade products, the Chief Secretary stressed the need to safeguard the interests of genuine artisans by leveraging modern technological interventions. He called for widespread use of Geographical Indications (GI), QR code tagging, traceability tools and digital authentication mechanisms to clearly distinguish the original handmade products from counterfeits.

He directed the department to aggressively follow up with the Government of India for expediting approvals of...