Jammu, Jan. 29 -- Lieutenant Governor Manoj Sinha launched QR-Code based Labels of 13 different GI & Non-GI registered crafts of J&K, today at Raj Bhawan.

Congratulating the Artisan community, Handicraft Department and other stakeholders, the Lt Governor said the QR-Code Labels will help to authenticate the origin and quality of the crafts, improve the quality assurance in both national & international markets and benefit craftsmen, traders and exporters.

"This is an important landmark in preserving and promoting priceless artistic and cultural heritage of J&K UT. QR-Code based mechanism would help in ensuring product quality, genuineness and boost global demand for J&K handmade products", added the Lt Governor.

Highlighting the need t...