SRINAGAR, Jan. 26 -- Jammu and Kashmir Government has approved a mega Rs 39-crore project with an avowed objective of exploring the huge floriculture potential keeping in view the varied agro-climate and ecological conditions in the Union Territory for giving boost to flower production.

"The project is expected to provide direct employment to 2000 besides creation of 330 new enterprises", Atal Dulloo, Additional Chief Secretary, Agriculture Production Department said.

He said Jammu and Kashmir has long been known for its rich and diverse agri-ecozones, making it an ideal location for growth of a thriving floriculture industry. Abundantly endowed with natural wealth and scenic splendor, the UT is completely conducive for cultivation of a...