Srinagar, April 17 -- A 32-year-old Kashmir entrepreneur has set a new trend by launching an e-commerce portal for Pashmina weavers to showcase their traditional craft.

Modeled on famous e-commerce sites, 'Pashmina Cart' has provided a platform for artisans to bypass middlemen and sell their products directlyto consumers.

The brain behind Kashmir's own Flipkart is Tajamul Rashid, who has left a cushy job at Multinational Companies to create an e-commerce platform for the artisans.

https://pashminacart.com/

"For a long time, the reach of the handloom products has been limited to the places they are present. This is because of less or no access to prime markets, negligible returns, no identity, no marketing and promotional support, zero...