Srinagar, March 10 -- Reliance Consumer Products (RCP) has relaunched the 50-year-old iconic beverage brand Campa and will sell it in general trade after it was pushed out of the market in the late 1990s by competition.

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category. The launch of this brand was in line with the company's strategy to promote homegrown Indian brands that not only have a rich heritage but also boasted a deep-rooted connect with Indian consumers, Reliance Consumer Products (RCPL) said in a statement on Thursday. The company said RCPL's roll-out of its cold beverage portfolio across India, starting with Andhra Pradesh and Telangana, is aligned with the c...