Singapore, June 26 -- ITB Asia, 'Asia's Leading Travel Trade Show', has introduced a new Buyers Elite Partner Programme (BEPP). Under the new initiative, with every partner that recommends 15 successful buyers to attend the show, ITB Asia will provide complimentary hosting. This gives partners a platform to develop stronger trade ties with recommended buyers and secure more business opportunities together.

To uphold the quality of buyers at this year's show, ITB Asia has been working closely with industry partners old and new, from the MICE, Corporate and Leisure segments. Corporate partners this year include the Association of Corporate Travel Executives (ACTE), new partner Corporate Travel Management (CTM), and the United Networks of I...