Mumbai, March 13 -- The Hospitality Purchasing Managers' Forum (HPMF) and the Tea & Coffee Association of India (TCA) have officially signed a Memorandum of Understanding (MoU) today, marking a significant milestone in enhancing procurement excellence and expanding knowledge about tea and coffee in the hospitality industry.

Tea and coffee are an integral part of Indian culture and daily life, yet there remains limited awareness about their sourcing, processing, and quality. This strategic partnership aligns with the Hon'ble Prime Minister's vision of "Make in India," "Vocal for Local," and "Atmanirbhar Bharat," aiming to promote Indian tea and coffee on a global scale while empowering local farmers and producers.

The MoU will facilitate...