Bangladesh, Feb. 15 -- The government's efforts to incentivise the exporters reaching out to new markets beyond the traditional export destinations are paying off, people familiar with the matter have told the FE.

The proceeds from exports to those new markets beyond the traditional destinations like the USA, Canada and the European Union have been on the upswing over the last several years, which is attributed to the incentive package.

The package was launched sometime in 2010 soon after the global recession for finding alternative export markets for products from Bangladesh.

The receipts from the new markets accounted for more than 16 per cent of the total clothing exports or around US$ 5.0 billion per year over the last several years,...