Dhaka, April 9 -- The country's largest Alpona festival, titled "Alponay Boishakh 1431," is all set to bring the essence of Bengali culture to life with vibrant strokes of colour and artistry, as the organisers announced on Monday that the artists are ready to infuse the streets with hues of the rich traditions of Bengal.

Asiatic Experiential Marketing Limited, Banglalink Digital Communications Limited, and Berger Paints Bangladesh Limited will implement this collaborative initiative, marking the Pahela Baishakh festivity to welcome the forthcoming 1431 Bengali year.

A press conference was held in A S Mahmud Seminar Hall, Daily Star Centre, on Monday, April 8, joined by Asiatic 3Sixty's Group Managing Director Iresh Zaker; Chief Executi...