New Delhi, Nov. 14 -- As digital noise increases and consumers grow less responsive to traditional advertising, brands worldwide are searching for deeper, more meaningful ways to connect with audiences. One company at the forefront of this shift is Atlyx, an Innovation Experience Company (IXC) founded by Samar Patel, who is introducing a new model of brand engagement built on creativity, technology, and emotional resonance.
In a market where attention is scarce and digital fatigue is widespread, Samar Patel believes that brands must evolve beyond static communication. His perspective is straightforward: audiences want to feel something, not merely see it. "Memorable experiences build emotional recall," Samar Patel says in industry discussi...