New Delhi, Dec. 2 -- Ever launched an influencer campaign on a handshake deal, only to see it go off the rails due to misaligned expectations? You're not alone, but in today's creator economy, this approach is a major risk.

As influencer marketing shifts from spontaneous creativity to professional brand management, casual agreements are a significant liability. The growing need for formal legal contracts is undeniable, preventing costly disputes over payment, content ownership, and reputational damage.

In this guide, we will walk you through the essential components of an ironclad influencer agreement. We'll cover the must-have clauses to protect your brand, and detail a secure workflow for sending, signing, and storing these critical d...