New Delhi, Jan. 23 -- In a world defined by the constant churn of trends, habits, and fast-moving choices, this cold-pressed oil brand chooses slowness.
Gulab, in its latest campaign,The Good Side of Life, reframes your lifestyle, presenting slowing down as a mindful choice to hold on to.
Led byDirector & CEO Dishit Nathwani, the campaign reflects Gulab's belief that life doesn't need to be reinvented every day. Instead, it asks a quieter question: what deserves to stay?
Featuring Bollywood icon Arjun Rampal, the film unfolds through lived-in experiences that reflect that everyday moments, when not rushed, can help you see the good side of life.
At the heart of the campaign is the brand's wide portfolio ofcold-pressed oils: groundnut, s...