New Delhi, Dec. 12 -- Entertainment giant's unprecedented three-year deal grants Sora users access to 200+ iconic characters, marking Hollywood's most significant embrace of generative AI technology.

Entertainment Giant's Strategic Pivot

Disney Chief Executive Bob Iger characterized the deal as essential for the company's future, telling CNBC that OpenAI represents "the most advanced technology and media platform available today." The arrangement extends far beyond character licensing, positioning Disney as a major customer of OpenAI's application programming interfaces to develop new products, tools, and experiences for Disney+, while deploying ChatGPT across its workforce. Iger emphasized that the rapid advancement of artificial intel...