New Delhi, Dec. 31 -- The search landscape is undergoing its most radical shift since the invention of the backlink. With the rollout of Google's AI Overviews (formerly SGE), the goal of search engine optimisation has shifted from simply ranking #1 to become the "source of truth" that the AI cites in its primary answer box. For businesses, this is the new frontier of digital real estate.
But how do you ensure your brand is the one being summarised by an algorithm? It requires a transition from traditional keyword-centric tactics to a model of "Entity Authority". As noted by Shanta Narang, widely regarded as thebest SEO expert in India, modern search is no longer about matching strings of text; it is about providing the most authoritative a...