Nairobi, March 29 -- Chinese-owned social media platform TikTok has announced a new campaign to educate Africans about online safety, amid increased scrutiny from countries on the continent.

The new move comes as some countries, including Kenya, are considering a partial ban on the platform.

The new campaign will be rolled out across the continent on the digital platform and on the ground, in partnership with the African Union Commission's Women, Gender and Youth Directorate (WGYD), and aims to "raise awareness of online safety among youth as well as parents, teachers and guardians in Africa".

Launched on the sidelines of the TikTok Safer Internet Summit in Accra, Ghana last week, the new campaign comes at a time when TikTok is facing ...