Nairobi, Jan. 26 -- Competitions watchdog of the Common Market for Eastern and Southern Africa (Comesa) on Thursday slapped a fine of $300,000 each on Qatari sports broadcasting giant beIN Media and the Confederation of African Football (Caf) for breach of competition regulations, a decision that has far reaching implications for wheeler dealers in the lucrative market for sports content.

Significantly, the commission also ruled that no single entity will be allowed to purchase all the broadcast packages.

"Caf shall offer the various media rights as separate, commercially viable packages on a platform neutral basis," said the chief executive of the Comesa Competitions Commission (CCC), Dr Willard Mwemba.

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