India, May 7 -- Both offline retailers and online sellers are in a conundrum because of the the Red Zone prohibitions on the sale of non-essential items. Before 14th of April, the government had allowed the unrestricted sale of all items online in a drive to keep people indoors during Corona outbreak. However, retailers' associations sent letters to the government saying that the online sellers were getting advantage over them. Listening to their argument, the government reversed its order and prohibited the sale of non-essentials online. This has continued till today in the Red Zone in the country, which includes all the metro cities and comprises of more than 90% of IT and electronic sale online.
IT and electronic shops which are standal...