New Delhi, March 7 -- The brand has unveiled two ad films calling out companies that serve 'fake cheese', at a time when McDonald's is dealing with a cheese controversy of its own.
Amul has embarked on an assertive advertising campaign aimed at highlighting the authenticity of its cheese offerings amidst conversations about counterfeit cheese products in the market. The campaign, comprised of two similar ad films, underscores Amul's commitment to providing consumers with genuine cheese derived solely from milk, without any adulteration.
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The latest ad film features a chef who vocally challenges other brands or companies accused of serving inauthentic cheese to consumers. Addressing vi...