New Delhi, May 29 -- In a bid to strengthen its presence in the dairy segment, Baba Ramdev-led Patanjali Ayurved on Monday launched the toned milk variant of its cow milk, besides cow milk butter.
It forayed into the dairy segment last September with cow milk and has since then gradually expanded the dairy portfolio with the introduction of cow milk paneer, curd, chaach and lassi according to the reports published in thehindubusinessline.com.
Baba Ramdev said the newly launched toned milk variant would be available in Delhi-NCR, Rajasthan and parts of Haryana and Maharashtra from Tuesday.
This move by Patanjali comes at a time when leading dairy players such as Amul and Mother Dairy have raised milk prices citing higher procurement costs...