NEW DELHI, March 15 -- Cadbury Dairy Milk Silk has always delighted its audiences with unique eat experiences. Kicking off the new year, with yet another delicious novelty - Silk Hazelnut, a combination of rich creamy chocolate and whole Turkish hazelnuts.
Hazelnuts are unknown in India - this was the challenge. How do we tell another irresistible story with an unknown ingredient? To bring alive the USP, the Ogilvy creative team highlighted the best part about the consumption experience. The best part of the consumption experience was the inclusion of whole hazelnuts.
Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy West said, "The new Silk Hazelnut comes with whole hazelnuts from Turkey. We tell the new ingredient story by ...