Mumbai, May 16 -- In a heartwarming tribute to Mumbai's nurturing spirit, Mother Dairy, India's leading milk and milk products major, has rolled out a special adaptation of its iconic 'Maa Jaisi' campaign titled 'Aai Jaisi Mumbai'. The newly introduced Mumbai-centric campaign celebrates the city's mother-like spirit and aims to connect more deeply with Mumbaikars by acknowledging the unique blend of strength and tenderness that makes both them and their city truly one of a kind.

Conceptualized by Ogilvy, the campaign captures slice-of-life moments where Mumbaikars mirror the maternal qualities we see in our own mothers - selflessness, resilience, nourishment, and love. It serves as a quiet yet powerful salute not only to the mothers we ...