New Delhi, July 9 -- Mother Dairy has made an entry into a new category of ice cream- chocolates, and introduced brand Rocket with two exciting flavours of French Vanilla and Belgian Chocolate.
Call for entries open for BuzzInContent Awards 2020
Mother Dairy with this launch has also created a brand mascot named 'Neila', which is synonymous with the company house colour blue. "Simply out of the world" is how the product is defined.
Sanjay Sharma, Business Head, Dairy Products, Mother Dairy, said, "Consumers prefer something new and unique, especially when we talk about a segment like ice-cream. Classic flavours, new varieties, and something fulfilling for the taste-buds is how the segment is perceived to be. For these simple joys of our...