Mumbai, April 29 -- Celebrating the universal values of love, care, emotion and compassion embodied by mothers, India's leading dairy brand Mother Dairy is all set to roll out its brand anthem and campaign in its latest communication headlined under"Mamta Jaisi Shudh, Maa Jaisi Mamta" Mother Dairy, Maa Jaisi.

Penned by eminent poet Gulzar,the anthem beautifully describes the virtues of a mother which all of us inherit and exemplify in varied situations and circumstances. These virtues represent not just the emotions but also showcase that there is a mother in all of us.

The campaign narrative explores instances where maternal virtues are demonstrated outside traditional mother-child relationships. These relationships within families, fr...