Jaipur, Oct. 9 -- With the coming of an age of environment concerned voices,Lotus Dairy has announced a campaign geared towards recycling plastic milk packaging, with an aimto create a plastic-free environment. The company will create awareness among public about the ill effects of plastic trash and why there is a urgent need for recycling. Under the campaign, Lotus Dairy is inviting its customers to return their empty plastic packages of milk, curd, buttermilk, etc., which will then be recycled after collection. In order to encourage return of these pouches, company is offering luring reward of Rs. 20 per Kg to its customers.

According to CPCB, India generates around 26,000 tonnes of plastic in a day and 10,000 tonnes of that does not eve...