New Delhi, Sept. 18 -- As India gears up for the cricket season, Mondelez India's iconic brand, Cadbury Dairy Milk has partnered with Mumbai Indians, as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the "#SayThankYou" initiative. As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to provide health insurance for daily wage earners through its NGO partner Nirmana.
Commenting on the partnership Anil Viswanathan, Senior Director - Marketing (Chocolates), Insights & Analytics, Mondelez India, said "As an optimistic and progressive brand Cadbury Dairy Milk has always believed that a little bit of generosity can go a long way, and often, it's the s...