New Delhi, Sept. 21 -- With one glance at Christine Leonard's Instagram profile you'd see she is a cow loving, cattle dog training, cheese board crafting, dairy enthusiast. Today, Leonard, a herdsman at her family's 45-cow tie-stall operation in Waconia, Minn., can also add budding dairy industry advocate to her growing resume.

Just a few short months ago, however, Leonard was just like you and I. Sharing a few cow photos and dairy facts here and there, but never really diving all-in to becoming a dairy advocate on social media. It wasn't until she participated in a Faces of Agriculture (@Facesof_ag) Instagram takeover when Leonard truly discovered her knack for engaging with consumers online.

"I follow a lot of farmers on Instagram and I...