New Delhi, Sept. 26 -- Danone India's flagship brand Protinex is available in 2.18 lakh retail stores across the country. The effort has been to position it as a consumer-friendly brand, rather than being a doctor-prescribed brand, which it traditionally was
When French dairy and nutrition major Danone announced its exit from the dairy business in India in early 2018, it came as a huge surprise to the industry. The company was the first to introduce flavoured yogurts in the country. It had also been reiterating its commitment to the Indian market. But the Danone board at its headquarters in Paris had realised that despite being laden with opportunities, the dairy business in India was tough and was a capital guzzler. As opposed to the dair...