New Delhi, May 1 -- Mondelez India will launch limited edition of Cadbury Dairy Milk bars by replacing the brand logo with 'Thank You' to highlight the country's spirit and generosity amid the covid-19 crisis.
This is the first time since the chocolate bar hit the shelves in India over 70 years ago that Cadbury Dairy Milk has changed its logo.
These bespoke chocolate bars aim to express gratitude across the country to everyone who has been tirelessly and generously working during this unprecedented time.
Mondelez India said it has committed part-proceeds from limited-edition 'Thank You' bar sale towards health insurance policies of daily wage earners, via a partnership with Nirmana, a non-government organisation that works with the unorg...