NEW DELHI, March 20 -- Mondelez India, the market leader in the chocolate category has rolled out Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise in association with the Despicable Me franchise. Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys. Cadbury Gems Surprise will also benefit from the Minion makeover.
Commenting on this association, Anil Viswanathan, Director - Marketing (Chocolates), Mondelez India said, "We are witnessing great demand for spoonable chocolates, a trend that is catching up swiftly under this segment wherein the toy is an important category driver. Recognizing this scope and the consumers'...