New Delhi, Sept. 14 -- Gujarat Cooperative Milk Marketing Federation (GCMMF), the producer of Amul brand dairy products, is planning to penetrate rural India with smaller pack sizes of pasteurized milk derivatives. The decision coincides with the organisation's expansion in urban India through new product innovations.
India's largest dairy brand, Amul, is looking to launch price-based products with dairy, milk, ghee and other items in Rs 20, Rs 10 and even smaller pack sizes to meet rural demand.
Amul dairy products are available in almost all large markets and mid-sized towns, but a large part of consumer demand comes from rural India.
"There is a big market in rural India. With our unique quality and taste, our dairy products are becom...