Tanzania, April 26 -- Arusha. Better days for the multi-million-dollar horticultural industry are in the offing, thanks to the latest strategic partnership between international and local organisations.

Yesterday, TradeMark Africa (TMA) and the Tanzania Horticultural Association (TAHA) sealed an ambitious grant agreement to initiate Phase II of the jointly run project.

The primary aim is to enhance access to regional and international markets for Tanzania's fresh produce.

The three-year partnership, backed by a $2.1 million (Sh5.4 billion) grant from the Foreign, Commonwealth & Development Office (FCDO), Norway, and Ireland-Funded TMA, also focuses on fostering sustainable trade practices and empowering local farmers in the horticultur...